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Warfels Print/OOH Ad Campaign

Objective: Increase foot traffic at Warfel's Chocolates during the holiday season

Target Audience: Harrisonburg Millenials.

Key Insights: Chocolate is typically bought as a gift during the holiday season. Millennials value brands with a cause or that has a positive impact on the community.

Big Idea: Shopping locally during the holidays supports the community.

Project collaborators: Catherine Conboy, Megan Penahle, Jennifer Kosty, and Samantha Petrellese

Roughs

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  • Print modifications: Logo on bag needs to be more readable. Hierarchy of text should read top to bottom.

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  • Billboard modifications: Use a less busy background. Make the layout more simple to be cohesive with print and to catch attention of drivers who have limited time to read.

Finals

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Mockups

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