top of page
Warfels Print/OOH Ad Campaign
Objective: Increase foot traffic at Warfel's Chocolates during the holiday season
Target Audience: Harrisonburg Millenials.
Key Insights: Chocolate is typically bought as a gift during the holiday season. Millennials value brands with a cause or that has a positive impact on the community.
Big Idea: Shopping locally during the holidays supports the community.
Project collaborators: Catherine Conboy, Megan Penahle, Jennifer Kosty, and Samantha Petrellese
Roughs
-
Print modifications: Logo on bag needs to be more readable. Hierarchy of text should read top to bottom.
-
Billboard modifications: Use a less busy background. Make the layout more simple to be cohesive with print and to catch attention of drivers who have limited time to read.
Finals
Mockups
bottom of page