top of page

Biscayne National Park x Raw Elements Ad Campaign

Objective: To increase the number of visitors at the park, mainly during the event.

Target Audience: Baby boomers

Key Insights: Skincare is one of the top products that boomers choose to spend money on. They also are starting to spend more on experiences and activities. Raw elements compliments the national park because it is reef-safe.

Big Idea: Biscayne National Park is the perfect adventure for those who care about the environment and want to appreciate natural beauty.

Project collaborators: Catherine Conboy, Megan Penahle, Jennifer Kosty, and Samantha Petrellese

Brand guide made to keep elements of design consistent

biscayne brand guide.jpg
biscayne brand.png

Logo Created for the collaboration

Instagram post for Biscayne National Park

insta mockup final.png
insta final 1.jpg

Instagram story for Biscayne National Park

image-4.jpg
biscayne facebook mockup.png
biscayne facebook.jpg

Facebook interactive post

Pinterest post: "Pin to Win" a bundle of Raw Elements

pinterest final.jpg
pinterest mockup final.jpg

Linked board: More suggestions for a day at Biscayne

Get ready for a day at Biscayne National Park checklist

pinterest 2.jpg
pinterest mockup 2 final.jpg
image-3.jpg
bottom of page