Biscayne National Park x Raw Elements Ad Campaign
Objective: To increase the number of visitors at the park, mainly during the event.
Target Audience: Baby boomers
Key Insights: Skincare is one of the top products that boomers choose to spend money on. They also are starting to spend more on experiences and activities. Raw elements compliments the national park because it is reef-safe.
Big Idea: Biscayne National Park is the perfect adventure for those who care about the environment and want to appreciate natural beauty.
Project collaborators: Catherine Conboy, Megan Penahle, Jennifer Kosty, and Samantha Petrellese
Brand guide made to keep elements of design consistent
Logo Created for the collaboration
Instagram post for Biscayne National Park
Instagram story for Biscayne National Park
Facebook interactive post
Pinterest post: "Pin to Win" a bundle of Raw Elements
Linked board: More suggestions for a day at Biscayne
Get ready for a day at Biscayne National Park checklist
